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Be conversational is it ritzy be more formal you get the gist develop a tagline write a memorable, meaningful and concise statement that captures the essence of your brand design templates and create brand standards for your marketing materials use the same color scheme, logo placement, look and feel throughout. The obvious next question as suggested by the essay title is, 'that why are brands and branding important in today's world' what functions do they perform that make them so valuable to firms and consumers for a company to be successful in today complex and fierce marketing dominated world it is.
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