This study provides an integrated approach to understanding the relationship between destination branding and tourist behavior, and attempts to extend the theoretical and empirical evidence about the structural relationships among the following constructs: destination image, perceived quality, destination. This dissertation has been written in the final phase of my master studies tourism destination management i have completed a research on the brand personality in the destination branding process of the city of amsterdam, netherlands, with the slogan “i amsterdam” as the branding aspect and the mental process in. 69 destination branding 70 - controlling branding 70 - branding identity as place related 72 - destination branding a socio-material process 74 intercultural communication in tourism i dedicate this dissertation to helle ren for her relentless and unwavering support in all my doings, however curious, and to karl olaf. Slogan and visual identity of a destination methodology – the methodology of the research includes the examples of good practice, analysis of the existing strategic documents in the segment of tourist destinations branding and activities on branding croatia and slavonia, as well as slavonski brod as a tourist destination it. Branding is a new concept, little research has been done to date as well, the concept is arnbiguous to many practitioners and there is not an agreed upon destination branding process the primary purpose of this thesis is to better understand the extent to which destination marketing organizations are applying the concept. Starting from the idea that the destination represents a complex product, seen as the sum of multiple products, the destination branding process should concentrate on developing sensory experiences in the end, this could lead to a five-dimensional destination brand the main objective of this article is to identify some of.
Introduction in the very first chapter of dissertation there is presence of the motivation and the background of the “delhi” (india) tourism history the author presented a brief introduction of the meaning of terms destination branding and its image most important factor is that in this chapter there is bring up of the element of. The thesis is a case study analysis, which aims to reveal the brand identity of ticino as tourism destination specifically the research focus on the evolution of the destination identity since the opening of saint gotthard tunnel in 1888 until the current situation in addition to that, the current situation exposes in depth the. 2 | page destination branding for business tourism market - a case study of domaine de miravel aalborg university, june 6th, 2012 international marketing – master's thesis supervisor: nik dholakia anca-alexandra buhus keystrokes: 223491 standard pages: 93,1.
This dissertation examines the theoretically emerging phenomenon of tourism destina- tion branding within a country context the purpose of the study is to develop the con- cepts needed to describe and analyse the destination branding process in the country context its focus is on the national tourism organisation. Events to deliver legacies also raised the question of how nation branding benefits can be sustained post an event while sport mega-event strategic branding opportunities created by a sport mega-event for a host nation and to indicate how brand stakeholders could leverage and 231 place & destination branding. Authorship statement the undersigned katarina miličević a student at the university of ljubljana, faculty of economics (hereafter: felu), declare that i am the author of the doctoral dissertation entitled destination branding as a destination competitiveness factor: case of croatia, written under supervision of.
“destination branding: improving tourist perception of uk” by shobhit kulshreshtha leeds university business school september, 2011 this dissertation is submitted in part fulfilment of the requirement of mba degree word count: 13,039 i table of contents table of ii contents list of iv figures list of tables v abstract. Also, when i was searching for a subject for my dissertation, there was a growing interest in developing puerto rico as a destination brand, and there was a lot of discussion about the topic in puerto rico a new law that created a special committee in charge of developing a branding strategy for puerto rico.
The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and destination competitiveness to provide a strategic context to the study, branding as a key element of destination marketing was clarified the strategic role of branding. Organisations (dmos) who are responsible for marketing the gold coast as a destination to arab market, namely tourism queensland (tq) and gold coast tourism (gct) the interviews revealed that those marketers sought to portray a strong destination brand, specifically around the theme of “gold. Poetics and politics of destination branding, rebranding zimbabwe 2010: an evaluative and comparative study kenneth munjoma, 201706 master of sciences degree in international hotel and tourism leadership- mhrov department of business administration, university of stavanger the norwegian school of hotel.