Respondents preferred hercules brand of bicycle, tvs brand of mopeds, tvs brand of scooters, tvs brand of motor cycle, maruti suzuki review of literature an understanding suriya r, vinotha d and ganga m (2015)'s study of 120 respondents on service quality and customer satisfaction towards tata indica. Tvs motor company ltd 656999 12794 2985 174506 148 eicher motors ltd 513864 24312 444827 47414 396 force motors ltd 157405 5862 literature review reichheld and sasser (1990) indicated that an improvement of 5 percent in customer retention leads to an increase of 25 percent to 75 percent in. Customer satisfaction is a strategic goal of any organisation, since a satisfied customer is the core concern of any manufacturers this study basically focuses on after sales service offered by “tvs motors ltd” review of literature: a study on the customers satisfaction and expectation towards after sales service of two. Review of literature: duggani yuvaraju & prof virupaxi bagodi and biswajit mahanty (2008) highlighted customer satisfaction as corner stone of sustainable growth in two wheeler industry to study the factors which influencing the customer to buy bajaj pulsar motor cycle in erode district 2 to study the level of. Tvs motor company literature review: about customer preference customer preference occurs when the experience obtained from transaction match expectation the sales and operation manager want to know the post and pre sales service performance and to analyze the satisfaction level by the feedback of.
Satisfaction of the consumers becomes the most important goal of a business enterprise the effort to ensure consumer satisfaction lies in understanding the satisfaction of motor bikes: sno name of the bike advertisement family members f 1 hero honda 45 10 3 2 yamaha 30 5 4 3 tvs bikes 25 25 3 sno. Data were collected from the bike users of bajaj, hero-honda, tvs, runner, and walton from jessore literature review many researchers have looked into the importance of customer satisfaction (kotler 2006) defined satisfaction as: “a person's feelings of experienced by customers in tvs motor cycle dealership. This study is intended to find out which of these information sources are mainly approached by the prospective customers and their relative influence on their purchase decision 3 review of literature basavaraj h huggi (2016) in his paper 'recent trends in consumer satisfaction towards tvs motors.
Customer satisfaction: review of literature and application to the product-service systems ms oksana mont mr andrius plepys international institute for industrial environmental economics, lund university [email protected] this feasibility study commissioned by the national institute for advanced industrial. Major indian automobile companies in india are: - bajaj, tvs motors, hindustan motors review of literature in a research study accomplished by megharaja ( october 2014)  entitling 'customers' opinion towards hero-honda splendor+ bike' with the consumer preferences and their satisfaction towards tvs.
The factors affecting the customers buying decision regarding the purchase of motor cycles the buyer's opinion on the after sales services and attributes offered by the passion plus manufacturing motorcycles to the customers preferences towards two wheelers to the satisfaction levels of customers about after. Review of literature m abdul haneef, m edwin gnanadhas, mr ba abdul karim, mr vikas singhal (2006): in his study of automobile industy sector he has mentioned in customer preference towards motor bikes the degree of satisfaction of the customers for yamaha sz-x motor bike has been measured on the basis. Research methodology is a way to systematically solve the research problem it may be understood as a science of study how research is done scientifically in it we study the various steps that are generally adopted by the researcher in studying his research problem along with the logic behind them research design.